Endless Ripples. . . . .

We analysed  a video clip and targeted  a quote, aiming too make a connection between it and the advertisement. 
 It's a very emotional advertisement with a message that  will make your heart fill.


Advertisement.

Cadbury Chocolate!!

WALT write a advertising critic using ethos, pathos and logos.

The writer very cleverly gains the audience uses the phrase ‘don’t get caught’ to open the advertisement and it’s repeated throughout and it ends as the phrase.  The clip is advertising the New Cadbury Chocolate Eggs. The writer has again been clever and used ‘this little angel has a secret love’ he or she has used the little girl as the little angel and her secret love is chocolate. In the clip the writer has mention that the egg is irresistible.  The writer use the facts about how irresistible the creamy caramel filling and the new double coated chocolate. The writer has also described the exact form of the egg making the audience want to buy it. Saying that it is so irresistible the writer is erging you to buy it now before everyone's bought it but you. The ad was released in 1985.

Two of a Kind: Hey Little Ant!!

 
Identify ethos pathos and logos.

The video is about a boy and an ant. The ant is trying to persuade the boy not to squish her. The boy and the ant each give reasons for what they think they should both do. Should the boy squish ant or set her free?

The actor portraying the boy give several reasons on why he should squish the ant. These include:

• That ants are dirty.
• They destroy picnics by taking the food.
• His friends do it to.
• They’re so small that squishing them will do nothing.

Only one reason is important because we all get angry when ants get to the food before us  during picnics.

The actress portraying the ant gives reasons to why the ant should not be squished. These include:

• They gather food to feed their whole colony.
• All the ants except the queen are worker ants.
• All the worker ants are either looking after the baby ants or finding food.

The ant’s reasons are very important in this argument. They only do the things they do because it is their way of life.

The Girl that Silenced the Word in Five Minutes

Analyse text to identify examples of ethos, pathos and logos.

Persuasive strategy	Yes / No	How the author used it?
Claim – States the main   point or stance	Yes	The beginning of her speech she used a series of short strong statements to grab the attention of the audience. The speaker used statements like “You adults must change your ways!” and “I am fighting for my future!”.
Big Names –  Mentions experts and important people to support the argument	No
Logos – Uses logic, numbers, or   facts to support the argument	Yes	She used facts about what is happening around us e.g animals and plants are going extinct every day,  there are holes in the ozone and fish in Vancouver with cancer. With her facts she mentions people that have nothing and people who have everything and her statement “even  when we have more than we need we are still afraid to share.”
Pathos – Appeals to the audience’s emotions	Yes	Using the audience the speaker address their relationships as fathers, mothers, aunts, uncles and most importantly that they are someone’s child. She used facts to make her audience feel  angry, upset, worried and frightened like her.
Ethos – Tries to build trust and credibility	Yes	In parts of her speech she says statements directly to her audience like “Did you have to worry about this when you were my age!”,
Kairos – Builds a sense of urgency   for the cause	Yes	She continues to use short statements like “ If you can’t fix it don’t break it!” This statement reinforces her argument and possibly make the adults in the argument think about what they can do to improve the situation.