Cadbury Analysis

WALT analyse clip/text to identify ethos, pathos and logos.

Persuasive strategy	Yes / No	How the author used it?
Claim – States the main   point or stance	Yes	The writer very cleverly gains the audience uses the phrase ‘don’t get caught’ to open the advertisement and it’s repeated throughout and it ends as the phrase.
Big Names –  Mentions experts and important people to support the argument	Yes	The clip is advertising the New Cadbury Chocolate Eggs.
Ethos – Tries to build trust and credibility	Yes	The writer has again been clever and used ‘this little angel has a secret love’ he or she has used the little girl as the little angel and her secret love is chocolate.
Pathos – Appeals to the audience’s emotions	Yes	In the clip the writer has mention that the egg is irresistible.
Logos – Uses logic, numbers, or  facts to support the argument	Yes	The writer use the facts about how irresistible the creamy caramel filling and the new double coated chocolate. The writer has also described the exact form of the egg making the audience want to buy it.