Winner of Best Ad 2014

WALT analyse text to identify examples of ethos, pathos and logos.

Persuasive strategy	Yes / No	How the author used it?
Claim – States the main   point or stance	Yes	The purpose for this advertisement, is to encourage people to be more like the man. To be more considerate to others. Even though the advertisement has subtitles to support understanding, the meaning is very clear because of the man’s actions.
Big Names –  Mentions experts and important people to support the argument
Ethos – Tries to build trust and credibility	yes	Six other actors (including a dog, a little girl, and four adults) are also in the advertisement to support the message. Every day the key actor (the man) visits these people. Then the audience begins to see the difference of the man’s generosity and compassion has on the other actors.
Pathos – Appeals to the audience’s emotions	Yes	The advertisement shows the audience how the other actors emotion changes through the key actor’s actions. At the beginning of the ad the other actors are needing help and support , also their are people give strange faces to the man because of what he was doing. But at the end we see the little girl in a school uniform, the dog becomes his companion, the woman with the trolley giving extra food and the woman in her apartment she hugs the man for the food/bananas he left for her.
Logos – Uses logic, numbers, or  facts to support the argument	Yes	The people that made the ad has used a link from real life because somewhere is the world where people are begging on the streets children that don’t have the opportunity to get education, people that don’t have food and homeless animals are all things that we can relate real life to. Even though people in New Zealand know this isn’t happening here it is happening somewhere else.